Zoa Peak is one of the minor summits in the Coquihalla Rec area. It is still popular enough as a summer hike but there are far more interesting objectives nearby. In Winter though, it is very popular!
This has a lot to do with it being generally safer from avalanche risk compared to neighboring peaks. On weekends especially, ski tourers and snowshoers flock to the Falls Lake Parking Lot off the Coquihalla Highway for a day trip.